INSIGHTS
Audience measurement as aggregates that were never personal data.
The problem
Most visitors never click the cookie banner, so analytics now describes a shrinking minority of the audience.
What we built
INSIGHTS measures the whole audience as aggregates that were never personal data, giving businesses a fuller view without relying on individual visitor tracking.
Our role
Incubated by the Studio 021 partners over the past 18 months. We build and back the venture, developing the audience-measurement proposition towards a full launch for e-commerce SMEs.
EVIDENCE TO DATE
Proof points & outcomes
Already with early adopters
INSIGHTS is in use with early adopters. The next commercial milestone is a full launch to its first target segment, e-commerce SMEs.
Aggregates, not visitor profiles
Audience measurement is designed around aggregates that were never personal data, rather than tracking individual visitors.
Beyond the cookie-banner minority
The product addresses the gap left when most visitors do not click the cookie banner. Its proposition is a fuller audience view; no quantified customer uplift has been reported.
OCTOBER 2026 UPDATE
Where it is now
In use with early adopters.
What comes next
Full launch to the first target segment: e-commerce SMEs.