ProDataStack
From boutique consultancy to tech-led proposition, in under six months.
The problem
A well-respected boutique consultancy trying to shift to a tech-led proposition. When we met the founder in early 2025, the MVP was in market with early users but struggling to get traction.
What we built
We supported a targeted six-month campaign in the UK and, backed by an angel round, the USA. The results showed no market for that product. We helped Fiona pivot, re-align the business and design, build and launch an alternative product in under six months.
Our role
Tim Whiston worked as fractional MD alongside founder Fiona Green. Studio 021 supported the market test, helped reset the business when the evidence did not support the original product, and helped design, build and launch the alternative.
With Fiona Green
EVIDENCE TO DATE
Proof points & outcomes
A market test that changed direction
A targeted six-month campaign covered the UK and, backed by an angel round, the USA. The results showed no market for the original product, prompting a pivot rather than more investment in the same offer.
From pivot to launch in under six months
The business was realigned around an alternative product. Design, build and launch were completed in under six months.
Signed contracts and a live site
The October 2026 update records two contracts signed and the first site live. Three further contracts were expected, not yet signed; trade-sale exit planning had started, but no exit was completed.
OCTOBER 2026 UPDATE
Where it is now
Two contracts signed and the first site live, with a strong pipeline of qualified prospects. Planning has started for a trade sale exit.
What comes next
Convert the pipeline, with three further contracts expected at the time of the October 2026 update.
- contracts signed
- 2
- site live
- 1
- months from pivot to launch
- <6