The Padel Directory
A fast-growing padel platform, run on numbers rather than gut feel.
The problem
A leading UK padel platform was growing fast, without a single view of its clubs, members or money. We joined in early 2026 for a strategy reset.
What we built
We set the strategy and operating rhythm, built the Events mobile app and created Atlas: finance, ticketing, membership and web data brought into one live source of truth.
Our role
We joined co-founder and CEO Ben in early 2026 for a strategy reset, then set the strategy and operating rhythm. We built the Events mobile app and Atlas to bring the business’s operating data into one live source of truth.
With Ben, co-founder and CEO
EVIDENCE TO DATE
Proof points & outcomes
Scale before the studio joined
The platform recorded more than 400,000 users in 2025. Studio 021 joined in early 2026, so that audience is evidence of the business’s existing reach, not growth attributed to our involvement.
A connected operating picture
Atlas brings finance, ticketing, membership and web data together. Alongside the Events mobile app, it gives the team a single live view rather than separate views of clubs, members and money.
A self-funded business with traction
The October 2026 update describes a profitable, self-funded business, business membership at three times its earlier level, more than 800 PadelFest players and Vitality renewing as title partner. These are business results, not a claim that the studio caused every outcome.
OCTOBER 2026 UPDATE
Where it is now
Profitable and self-funded, with Vitality renewing as title partner.
- users in 2025
- 400k+
- business members
- 3×
- PadelFest players
- 800+